Back at start of this year, Alec Muffett published a new communications strategy on his blog which I really liked.
- If it’s worth a tweet, it’s worth a short blogpost or longer
- If it’s a RT-with-own-commentary, then ditto it becomes a blogpost
- I unilaterally declare it to be acceptable to have a blogpost with a ~120 character title and minimal content, where req’d
I’ve decided to adopt this approach as well & put my two blogs to use.